Tsu, the which bills itself as "the people's social network," Launched last fall, shortly after Ello catapulted into our collective conscious and then promptly faded away. The network has been flying under the radar, gathering more than 3 million users through an invitation-only system, and recently debuted an overhaul of its website and mobile apps with new creation and discovery tools.
Tsu CEO Sebastian Sobczak Compares what his network is doing with what Jay-Z's new streaming service Tidal has done for musicians. Tidal equity shares with artists who get in on the ground early, to give them more of a financial stake in the success of streaming. Tsu shares its revenue, not equity, but the principle is the same: Give money to people who create content.
How Its Works
|Tsu rolled out a redesign last week with new |
discovery and content creation tools
" Tsu pays out 90 percent of revenue from the ads, the which take the form of sponsored posts and display banners from ad exchanges, to Tsu users. The system has nothing to do with clicks, so you can not post garbage content and click on it a million times to get cash. Instead, Tsu looks at how many people have seen your post. If you go viral, you of make more money than someone Whose post is only seen by a handful of people.
"If you post something and you have no friends, no followers, and no one sees it, your audience is not valuable," Sobczak told Macworld. "It's like screaming into the middle of the forest. You can post crap content, but you have to be influential for it to go anywhere. "
Also Tsu rewards you for bringing your friends into the network. If you post a video, you get 50 percent of the revenue generated from views of that video, after Tsu takes a 10 percent cut administrative. The person who invited you gets 33.3 percent of that revenue. The person who invited that person gets 11.1 percent, and the person who invited that person gets 3.7 percent. And, unlike Facebook, Tsu does not use an algorithm to Determine the which posts you see and the which you do not. The system MIGHT appeal to a Facebook page owners, who have long complained that Facebook is asking them to spend money to reach people who want to see Reviews their posts.
READ MORE: How it Works TSU and Keys to Succes on TSU
"That's a big thing for us. We do not do that. We will not do that, "Sobczak said. "For the past five years, [Facebook] told us to acquire our audience and move them to Facebook. Then [Facebook] switched it on me and said, now you have to pay to reach the audience you told me to get. It's bizarre. It's brilliance in a sense, but it's bizarre. "
tsu water charity
Tsu encourages people to donate Reviews their earnings to charity.
New way to raise money
Tsu users can not cash out until they have $ 100 banked, but they can donate Reviews their earnings to charity before they reach that minimum. Sobczak estimated about 90 percent of the network's users have donated Reviews their earnings to one of the 40 nonprofits that have been certified as charities on Tsu.
Charity: Water signed up to use the network and raised $ 18,000 in two weeks thanks to a push from Tsu. The money went toward building three wells in Ethiopia.
Also Indie musicians are using the network to share Reviews their songs. Artists are dissatsfied with the paltry sum they earn from streaming, but they Tsu on bank some money if the tune goes viral. Singer Kimberly Henderson and singer-songwriter Andrew Fromm are the network's standout successes, and Because Fromm brought Henderson to Tsu, he gets paid every time she does.
Tsu is not the first social network to its promise users cash for posts, but Sobczak and his team are striking at a time when people are getting increasingly Irritated with the social media status quo. Tsu has the approval of celebs like 50 Cent and Carmelo Anthony of the New York Knicks, and Anthony even posts regularly (though 50 not so much). At first it seems strange, a network where everyone wants to make money, but considering the increasing commercialization of Twitter and Facebook, the fact that Tsu is up front about its business model from day one-and is constantly adding features to improve its experience- MIGHT Prevent this network from social media landing in the scrap heap.
"There's a better way to do things," Sobczak said. "We feel this is the one that Gives You ownership of yourself: your selfie, your content, your life.
READ MORE: Tsu Pays Its Users Tons of Royalties for Original Content
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